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Article: Economy making Super Bowl just a good plate for selling ads
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- February 3, 2002
CopyrightCopyright 2002 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Economy making Super Bowl just a good plate for selling ads
Boston Globe, New York Times, Associated Press
Sunday, February 3, 2002
Some of the most popular ads of the past 25 years have appeared
during the Super Bowl. Remember Mean Joe Greene swapping his football
jersey for a Coke? Then there was Apple's 1984 ad in which a woman
rebelled against Big Brother conformity.
But in terms of hype and reckless excess, some observers think
Super Bowl advertising may have peaked in 2000 when many advertisers
paid as much as $2.5 million for 30 seconds of airtime.
In terms of advertising, this year's National Football League
championship game will be more "adequate" than "super," as a result
of a ...