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Article: Betty Crocker makes points in new way
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- March 17, 2002
- Author:
CopyrightCopyright 2002 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Betty Crocker makes points in new way
By KARREN MILLS
Associated Press
Sunday, March 17, 2002
Golden Valley, Minn. -- After helping generations of homemakers
collect sets of traditional flatware and dishes, the Betty Crocker
catalog is taking a slightly different tack: selling trendier kitchen
ware.
So along with Oneida knives and forks and English Rose tea sets,
consumers leafing through the catalog are now finding silicone
spatulas that withstand high heat and stainless steel ball-tip
whisks, some of the most popular new kitchen gadgets on the market.
They're also finding well-known kitchen brands including Oxo and
KitchenAid.
The changes are part of General Mills Corp.'s attempt to boost ...