Article: Transforming strategy helped turn companies into leaders in their fields

BUSINESS ISSUES

John Torinus

Transforming strategy helped turn companies into leaders in their fields

By JOHN TORINUS

Sunday, May 19, 2002

The cutting-edge book, "Good to Great," misses a key point illustrated by three of Wisconsin's best corporations -- Kimberly- Clark Corp., Kohler Co. and Quad/Graphics Inc. -- namely, that an elegant strategic concept can separate good companies from great ones.

Author Jim Collins and his researchers discovered that several factors weigh heavily for companies that jump from good to great:

-- Getting the right people on the bus.

-- Humble leaders (that doesn't mean wimpy).

-- Dealing with brutal reality.

-- Using technology as an accelerator, not as a ...

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