|
|
Article: Your form letters may be giving wrong message
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- July 8, 2002
- Author:
CopyrightCopyright 2002 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
|
BUSINESS SPEAK
Your form letters may be giving wrong message
By J. ROBERT PARKINSON
Monday, July 8, 2002
Almost every business uses form letters. Clients and customers
need information, and the basic form letter provides that quickly.
We all feel the same letter describing the same information
doesn't have to be created individually in order to respond to every
request. Many of us in business see the form letter as our "friend."
We see it as a time-saver. But, is it?
Before you answer that question, let me suggest an exercise you
might find interesting, informative and very valuable.
Collect the form letters your company uses. Now read them as if
you have never seen them before. Read them ...