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Article: Consider the meaning a message conveys to audience
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- November 4, 2002
- Author:
CopyrightCopyright 2002 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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BUSINESS SPEAK
Consider the meaning a message conveys to audience
By J. ROBERT PARKINSON
Monday, November 4, 2002
In order to be a good speaker, you have to first think like your
audience.
Every time you talk to a business-related audience, no matter how
large or small, you are trying to accomplish one of two missions.
Either you are providing them with information or you are trying to
convince them to do something.
In either case, here is what you have to do. Because of your
interest, research and experience with the topic, you have acquired 5
miles of information you can present. The audience doesn't want all
of that. That's your job. They want only about 5 1/2 inches of
information.
Your ...