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Article: Imus, Falling On the Right Ears
- Article from:
- The Washington Post
- Article date:
- July 27, 1999
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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Don Imus's morning radio show is syndicated in more than 90
cities. Three hours of it are broadcast daily on cable TV's MSNBC.
He draws headlines by embarrassing the president and first lady at
the Radio & Television Correspondents' Dinner, which is repeatedly
broadcast on C-SPAN. He appears on the cover of Newsweek, which
proclaims him "Lord of the Air." For all the exposure and media
coverage he gets, it would be natural to think that Imus is a popular
radio personality in Washington.
Natural, but wrong.
In Washington--which ought to be a top audience for Imus, given
his substantial emphasis on politics--he barely shows up in the
quarterly Arbitron ratings. The most recent numbers were ...