Article: Cheese bars to help keep Sargento on the cutting edge

Cheese bars to help keep Sargento on the cutting edge

Company competes by making cheese easy to eat

By TOM DAYKIN tdaykin@journalsentinel.com, Journal Sentinel

Sunday, October 27, 2002

When Sargento Foods Inc. introduced packaged cheese slices in 1965, they were marketed as a way to make life more convenient for consumers who wanted cheese to toss on their sandwiches without having to take out the knife and slice them.

Since then, family-owned Sargento has built its annual sales to more than $550 million by packaging cheese that already has been sliced, shredded, cubed or otherwise made quick and easy to use.

Sargento is now launching its own version of that old standby, bars of cheese. ...

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