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Article: Procter & Gamble builds up hair care line
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- March 19, 2003
- Author:
CopyrightCopyright 2003 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Procter & Gamble builds up hair care line
Purchases of Wella AG, Clairol push reach to professional products
By JOHN NOLAN Associated Press
Wednesday, March 19, 2003
Cincinnati -- The Procter & Gamble Co.'s $5.8 billion deal for
Germany's Wella AG substantially increases its worldwide clout in the
lucrative hair care market, which the company has targeted as a key
growth category.
Coupled with its $4.9 billion purchase of Clairol in 2001, the
deal extends Procter & Gamble's market presence from shampoos and
conditioners to hair coloring products and supplies for professional
hair care salons in Europe and Latin America.
The maker of Crest toothpaste, Pampers diapers and Pringles snack
chips ...