Article: Procter & Gamble builds up hair care line

Procter & Gamble builds up hair care line

Purchases of Wella AG, Clairol push reach to professional products

By JOHN NOLAN Associated Press

Wednesday, March 19, 2003

Cincinnati -- The Procter & Gamble Co.'s $5.8 billion deal for Germany's Wella AG substantially increases its worldwide clout in the lucrative hair care market, which the company has targeted as a key growth category.

Coupled with its $4.9 billion purchase of Clairol in 2001, the deal extends Procter & Gamble's market presence from shampoos and conditioners to hair coloring products and supplies for professional

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