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Article: Procter & Gamble builds up hair care line
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- March 19, 2003
- Author:
CopyrightCopyright 2003 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Procter & Gamble builds up hair care line
Purchases of Wella AG, Clairol push reach to professional products
By JOHN NOLAN Associated Press
Wednesday, March 19, 2003
Cincinnati -- The Procter & Gamble Co.'s $5.8 billion deal for
Germany's Wella AG substantially increases its worldwide clout in the
lucrative hair care market, which the company has targeted as a key
growth category.
Coupled with its $4.9 billion purchase of Clairol in 2001, the
deal extends Procter & Gamble's market presence from shampoos and
conditioners to hair coloring products and supplies for professional