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Article: Pancho Villa
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- September 3, 2003
- Author:
CopyrightCopyright 2003 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Pancho Villa, the marketing whiz
By CHRIS ROBERTS Associated Press
Wednesday, September 3, 2003
El Paso, Texas -- Long before reality TV, Mexican revolutionary
Pancho Villa fought battles with an American camera crew in tow -- in
1914.
He hoped his $25,000 deal with Mutual Film Co. of New York would
get him good publicity in the United States and money to buy arms and
supplies.
The battlefield footage became one of the first widely distributed
U.S. newsreels. But like most reality shows, all was not as it
seemed. Certain battles and executions were staged for the cameras.
Villa's hair was styled to make him more appealing.
How Villa used the studio and the studio used Villa is the theme
of ...