Article: Obesity changing food industry No-carb ice cream in wings for public more concerned with health

Obesity changing food industry

No-carb ice cream in wings for public more concerned with health

By MARK JOHNSON AND JOHN FAUBER markjohnson@journalsentinel.com

Sunday, December 21, 2003

At a university laboratory in Madison, in the heart of the Dairy State, a longtime professor is tinkering with one of dairy's sacred cows. As obesity reaches epidemic proportions in America, Bob Bradley is creating a no-carbohydrate ice cream stripped of its sugar.

Bradley's experimental ice cream will have plenty of fat and calories, but it won't have the lactose -- the natural sugar in dairy products -- or any of the added sugar. Instead, the ice cream will rely on a no-calorie substitute 600 times sweeter ...

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