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Article: Define audience
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- March 29, 2004
- Author:
CopyrightCopyright 2004 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Business Speak
Define audience, then make sure to use its language
By J. ROBERT PARKINSON
Monday, March 29, 2004
Whenever you give a presentation, or write a letter or e-mail, it
is essential to get a good, clear picture of your audience.
When you get that focused picture of your audience, your
"multilingual" capability will kick in. Yes, you are multilingual,
even though you might speak only English.
Think about this. You talk one way to your spouse, another way to
your children, another way to your colleagues, another way to your
clergy, and yet another way to your teammates in the locker room
after losing a game.
Your language changes as your audience changes. You're good at
adjusting to ...