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Article: Cruise lines treat baby boomers to more activities
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- June 20, 2004
- Author:
CopyrightCopyright 2004 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Cruise lines treat baby boomers to more activities
Smaller ships to take a younger crowd to exotic locales
By JAY CLARKE Knight Ridder Newspapers
Sunday, June 20, 2004
When a big cruise line operating big ships on major routes opts to
start cruises on small ships in exotic locales, that gets your
attention.
That's what happened earlier this year when Celebrity Cruises
announced plans to run cruises in the Galapagos, the Arctic and
Antarctic using smaller vessels.
Celebrity wasn't downsizing, it was looking to the future.
"Our passengers told us they wanted to go to exotic places, but on
our ships," said Bill Rammos, Celebrity Xpeditions' associate vice
president, explaining why the line ...