Wisconsin vacation memories are so . . . ?

Gov. Jim Doyle this week announced a new multimillion-dollar tourism campaign centered on our new state slogan, and I think I might be able to convince myself to like it if only I could remember it.

Believe me, I'm trying. I've read the story about the new campaign about 23 times now and have the slogan circled and highlighted and sitting next to my keyboard. Every time I look at it, it seems kind of familiar.

Then, I look away and Poof! It evaporates like all that ethanol Senate Majority Leader Dale Schultz wants to put in our cars.

I'm worried because I usually have a decent memory for this sort of thing. I still remember the best tourism slogan ...

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