Article: Kohl's, Northwestern Mutual top customer satisfaction survey

Two Milwaukee-area companies got top rankings in the University of Michigan's customer satisfaction survey released today at a time when consumers nationwide are generally less satisfied with shopping, insurance and e-commerce.

Kohl's Corp. is at the top of the satisfaction list for department and discount stores for the third year in a row, and Northwestern Mutual Life Insurance ranked first among insurance companies for the second year running.

The survey is the basis for the American Consumer Satisfaction Index, which fell by nearly 1%, with nearly all categories declining. The most recent results compare the fourth quarter of 2004 to the third quarter and show the biggest drop in nearly ...

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