Article: Much ado for nothing at MU; Votes are in: School remains Golden Eagles

Last fall, many members of the Marquette University community said in a university-sponsored survey that they felt Golden Eagles was a boring and all-too-common nickname for the school's athletic teams.

Fast forward to Wednesday. With Warriors out of the question and Gold quickly expunged after an embarrassing public relations and marketing mess last month, Marquette voters went back to the future and put the Golden Eagles back in business.

A nickname that the university admitted last year had failed to generate a strong sense of pride and identity is now the moniker the school intends to use as it begins competition this fall in the Big East Conference.

School officials said they might ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!