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Article: Publisher tightens standards amid circulation decline; Journal Sentinel among many newspapers facing tough competition from Internet
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- April 16, 2005
- Author:
CopyrightCopyright 2005 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Last month's shakeup in the circulation department of the
Milwaukee Journal Sentinel comes as newspapers face heightened
scrutiny from advertisers and stiffening competition in the battle
for customers.
The paper's first major change since Elizabeth "Betsy" Brenner
took over as publisher in January unfolded on March 17 when Brenner
announced that Mark Thomas, formerly senior vice president for
circulation; Thomas Pierce, formerly vice president for marketing
services; and Deb Jubera, formerly director of consumer marketing and
sales, were "no longer with the Journal Sentinel."
Their departures follow significant circulation losses for the
daily edition and come at a time when certain ...