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Article: Still in the In The Game; Burghardt's takes team approach as it passes ball down the line
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- August 28, 2006
- Author:
CopyrightCopyright 2006 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Brookfield The fifth generation of Burghardt family owners is
preparing to take over the 125-year-old sporting goods store.
Kathy, 37, Brian, 35, and Carl, 32, have experienced mostly good
times since they joined the family business in the mid-1990s. Sales
have been strong enough that Burghardt Sporting Goods added 5,000
square feet to the store at 14660 W. Capitol Drive this year,
bringing it to 20,000 square feet.
But dad Chip, 66, says it's been a challenge to compete and
succeed in the competitive world of sporting goods retail.
"It hasn't been a cakewalk," the elder Burghardt said.
The business is thriving now because the family followed a path
taken by other independent sporting goods ...