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Article: REBATES, LOWER PRICES DOWN THE ROAD `Sport-utes' about to clog the market
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- February 23, 1996
- Author:
CopyrightCopyright 1996 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Get ready for a market-share war among sport-utility vehicle
makers.
Remember when you could count the number of sport-utility models
on one hand?
By the year 2000, industry watchers say, car buyers could be
bombarded with as many as 35 offerings, up from 22 in 1995 and just
14 in 1987.
For buyers, the bumper-to-bumper competition will mean lower
prices on some models.
But for manufacturers, a donnybrook looms. Both U.S. and foreign
carmakers will be warring to hold on to slices of the market or
attract first-time buyers, so hefty rebates can be expected down the
road.
The overall market for sport-utility vehicles is growing. More
buyers particularly younger, affluent and child-rearing ...