|
|
Article: AN AMERICAN FAVORITE Mac and cheese brings comfort to many
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- April 17, 1996
- Author:
CopyrightCopyright 1996 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
|
Americans buy 1 million boxes of Kraft Macaroni & Cheese every
day.
Those dry mixes of elbow macaroni and cheese that you've been
sneaking into your grocery cart make you a player in a
$500-million-a-year industry.
For the year that ended Nov. 5, 1995, it's $502.7 million,
according to Information Resources Inc., a Chicago-based market
research company.
That doesn't take into account the macaroni-and-cheese dinners
that line the freezer cases, part of a $4-billion-a-year frozen
entree market.
Who's eating all this? Kids, families, stressed-out singles,
empty nesters and college students the list goes on. The better
question may be who's not eating it.
In the early 1990s, Stouffer's, maker ...