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Article: Media mergers not slicing options Number of TV channels counteracts consolidation

Article from:
The Milwaukee Journal Sentinel (Milwaukee, WI)
Article date:
July 21, 1996
Author:
Copyright

Here's quick advice for TV watchers worried sick that the latest media mergers will create a nation of like-thinking couch potatoes, that Fox network chief Rupert Murdoch's becoming the biggest owner of TV stations will turn America into a nation of Homer Simpsons and Al Bundys:

Flip the channel.

A look at TV Guide from July 24, 1976, shows viewers had a meager 12 choices at 8 p.m., half of them UHF channels with poor reception. The fare was substandard an old "Emergency!" episode with former football running back Larry Csonka, a rerun of "The Jeffersons," the Montreal Olympics.

Fast-forward 20 years, to Saturday, July 20. TV Guide lists 33 choices at 8 p.m., two-thirds on cable TV.

The ...

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