Articles > Newspapers > U.S. Newspapers, Major Markets > The Milwaukee Journal Sentinel (Milwaukee, WI) news wires > October 1996

Article: REAL ESTATE Frugal investments gain favor

Article from:
The Milwaukee Journal Sentinel (Milwaukee, WI)
Article date:
October 20, 1996
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As the $3.1 trillion U.S. real estate market enters its fourth year of recovery, new developers and investors favor frugal investments over headline-making trophy properties, according to a new report.

This marks a switch from the go-go 1980s when flamboyant developers and foreign investors garnered headlines by paying sky-high prices for lofty downtown office buildings and ritzy shopping malls with hopes of big paydays down the road.

"Dreams just aren't selling anymore," said the study by Equitable Real Estate Investment Management Inc., one of the largest real estate investors in the country and a unit of Equitable Cos. A major reason why apartments, warehouses and mid-priced hotels ...

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