Articles > Newspapers > U.S. Newspapers, Major Markets > The Milwaukee Journal Sentinel (Milwaukee, WI) news wires > October 1996

Article: Consumers don't loaf around when it comes to white bread

Article from:
The Milwaukee Journal Sentinel (Milwaukee, WI)
Article date:
October 6, 1996
Author:
Copyright

There you are having lunch, a grilled chicken and sun-dried tomato sandwich on olive-rosemary sourdough, and you're thinking: Does anybody in the world eat white bread anymore?

Get real, Radicchio Head.

Wonder brand white bread is the country's best-selling loaf. Americans buy almost twice as much white bread as whole wheat. Furthermore, if you've assumed that dark, grainy loaves always have more fiber than white, start reading food labels. A sandwich made with Wonder Light has almost five times as much fiber as one made with Pepperidge Farm 100% Whole Wheat. Now that we're in to the brown-bag-lunch season, it's time to

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