Article: Night flights don't cure jet lag

SAS is touting its new 11:50 p.m. non-stop from Newark to Copenhagen as the "Scandinavian cure against jet lag." Although 1997 is barely half over, that has to be a strong contender for the year's dumbest promotion.

A late-evening departure (with a mid-afternoon arrival the next day) may appeal to quite a few travelers, but a cure for jet lag it's not. By my lights, it makes jet lag worse. If SAS really wanted to help travelers avoid jet lag, it would operate an early-morning departure that arrives late the same night.

Jet lag really doesn't have anything to do with the process of flying in a jet or otherwise. Instead, as I understand it, jet lag is a less-than-ideal name for the ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!