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Article: Cheesy pride State takes curd battle to California
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- September 12, 1997
- Author:
CopyrightCopyright 1997 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Go west, young Alice in Dairyland, to defend Wisconsin's
cheese-making honor.
On Sunday and Monday, Alice whose real name is Courtney Ott will
and out chunks of award-winning Wisconsin cheese in California on
missions arranged by the state agriculture department.
It will be an in-your-quiche trip to avenge an old California
cheese promotion campaign that uses 26 themes, including "Why
Wisconsin hates us. It's the cheese."
The California campaign also includes a TV ad in which two fishing
buddies joke about catching trophy-size fish when they use
California cheese, but only minnows when Wisconsin cheese is on the
hook.
"If somebody is going to take a shot at (Wisconsin cheese), we're ...