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Article: Rolling Stone at 30 doing balancing act
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- October 30, 1997
- Author:
CopyrightCopyright 1997 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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It was 30 years ago when Rolling Stone first showed us how to rock
the printed page.
Starting out as a kind of Life magazine for the counterculture,
Rolling Stone has survived and prospered and now claims a circulation
of over 1 million. This week it celebrates its 30th anniversary
with a massive special issue devoted to the women of rock.
Of course, with time and success has come the kind of mainstream
acceptance the magazine once opposed as a matter of definition.
There's also the sticky problem of how to remain current and
attract younger readers without alienating the core group of boomer
readers who have supported the magazine since Jann S. Wenner launched
it in San Francisco 30 years ...