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Article: DUELING VENUES Arena to take on Bradley Center With agreement ending in July, older facility ready to vie for downtown events
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- January 1, 1998
- Author:
CopyrightCopyright 1998 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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The 47-year-old Milwaukee Arena, spruced up and soon to be
released from an agreement that at least on paper has subordinated
its interests to those of the Bradley Center for the last decade, is
preparing to compete with its newer, larger cousin.
Bradley Center representatives say they foresee little change, but
board members of the Wisconsin Center District, which owns and
operates the Arena, are looking toward a new era in which the two
facilities go head to head for concerts, traveling shows and sports
events.
"It's going to be competitive, yes it is," said Franklyn M.
Gimbel, chairman of the Wisconsin Center District Board. "It's not
our goal or our purpose to undercut the Bradley ...