Article: Brand-name collections a result of much research; CURRENT PRICES Current prices are recorded from antiques shows, flea markets, sales and auctions throughout the United States. Prices vary in different locations because of local economic conditions. Sugar and creamer: Homer Laughlin, Bluebird pattern: $55. Pan American Exposition mug: Buffalo, two women, 1901, Tenton Pottery, 5 inches: $85. Howdy Doody merchandise catalog: 1955, 20 pages, 8 1 2-by-10 inches: $90. Nancy & Sluggo sewing set: original box, 1949, 16 inches: $100. Hair brushes: Tiffany sterling-silver, floral-and-fern design, circa 1892, pair: $275. Christian Dior chemise dress: pink linen, jeweled neck, size 10, 1950: $210. Hawaiian hula dancer nodder: marked "Lenville China," Ardalt, Japan, two pieces: $395. Fiberglass shell armchair: by Charles Eames for Herman Miller, orange, on a black-wire cat's cradle base, paper label, 22 1 2-by-25-by-25 1 2 inches: $440. Double-weave coverlet: medallions, eagle, Independence Hall border, indigo and white, C.W. Jerman, July 4, 1835, 91-by-77 inches: $630. Venini glass bottle with stopper: tall neck, squat base, green and opaque blue, gold-foil label, etched "Venini Murano Italia," 14-by-5 inches: $725.

Brand names that have been used for more than 50 years are popular with collectors. Coca- Cola, Hires, Pepsi-Cola, Dr Pepper, Cracker Jack, Aunt Jemima, Heinz, Camel, Lucky Strike, Planters, Levi Strauss, Anheuser-Busch and many others are now so popular that there are special collectors clubs and sales devoted to each famous product.

Not many collectors were interested in advertising items in the '60s. But clever collectors researched the history of a company and realized what was rare. Those collectors were among the first to look for brand-name advertising, so they found the best items at the shops and sales. They bought what they liked, then looked for unusual pieces in good ...

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