Article: Every second counts for stock markets' day traders New breed of investor tries to profit from tiny price fluctuations in shares

Before he became a day trader, J.R. Galecke owned a Coldwell Banker franchise that developed commercial real estate.

"But every time someone's sewer backed up, I got sued," he said.

So in the late 1980s, Galecke, 37, sold the franchise and embarked on a new career playing the stock market. He started trading at home via phone, later on the Internet, and a year ago moved to LaSalle Street Trading-Milwaukee when LaSalle opened the city's first day-trading office. "I've made as much as $5,000 in a day and lost as much as $5,000 in a day," he said. Across the country, day traders at firms such as LaSalle are making hundreds of high-risk, rapid-fire transactions each day. Sophisticated ...

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