The more we know, the more complicated things get. That sums up
the plight of the "Webmaster," a job no one defines the same way.
The Webmaster used to be the person who conceived, designed and
managed company Web sites. Not any longer.
Five years ago, the Webmaster's role was perfectly clear,
according to Rob Reesor, vice president of development at
Peoplescape, a San Jose, Calif.-based online search firm.
"Most Webmasters were in charge of putting up static content-like
brochures," he said. "The job was much more of an HTML creation.
Early on there weren't many tools for building sites so we had to
build everything ourselves."
Today it's a different story.
Sites are intricate, ...