Articles > Newspapers > U.S. Newspapers, Major Markets > The Milwaukee Journal Sentinel (Milwaukee, WI) news wires > September 1999

Article: Amazon.com announces online shopping mall Starting today, company will rent space on Web site to wide range of retailers

Article from:
The Milwaukee Journal Sentinel (Milwaukee, WI)
Article date:
September 30, 1999
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Amazon.com Inc., the biggest Internet retailer, said it will rent space to other merchants and create an online shopping mall with more than 500,000 products. Its shares jumped 23%.

Starting today, a company can list as many as 3,000 items on zShops, an area on Amazon.com's Web site, for $9.99 a month. Amazon.com, which until now has sold mostly books, music and a few other products, will be paid a percentage of each zShops sale.

The plan brings Chief Executive Jeffrey Bezos back to his original strategy of selling merchandise without the cost of carrying inventory. ZShops vendors will sell everything from fishing rods to fruit preserves, giving Amazon.com four times as many products ...

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