Article: Former surgeon general Koop faces ethics queries on Internet venture Critics say his Web site blurs the line between information and advertising

During the eight years he held the post of U.S. surgeon general, C. Everett Koop became one of the country's most authoritative and recognizable public figures on the subject of health.

But more than a decade after leaving office, Koop, 82, is facing criticism from medical ethicists, including two representatives of the American Medical Association, consumer advocates and others.

Among the complaints are that his hugely popular health information Web site, DrKoop.com, has frequently blurred the line between its objective information and its advertising or promotional content, and that his ties to business have not been properly disclosed.

Until recent days, for example, the Web site did not ...

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