|
|
Article: BLACK BEAR ROARS
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- July 22, 2001
- Author:
CopyrightCopyright 2001 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
|
BLACK BEAR ROARS
Thriving soda manufacturer bucks trend, follows faithful fans into
major retailers
By TOM DAYKIN
of the Journal Sentinel
Sunday, July 22, 2001
Maybe the first thing you notice about Black Bear sodas are the
colors.
They're vivid.
The Black Bear blue raspberry soda isn't just blue -- it's an
unnaturally bright blue that could outshine a neon sign. The cherry
soda is the hue of a Pacific sunset.
"If you look at the national brands and their product lines, they
have limited flavors," said Peter J. Caruso, president of St. Francis-
based Black Bear Bottling LLC.
A combination of unusual flavors -- including pi
a colada,
peach and green ice -- and colors helps Black Bear sodas ...