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Article: Milk vying with soda for pupils' attention
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- October 1, 2001
- Author:
CopyrightCopyright 2001 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Milk vying with soda for pupils' attention
Dairy industry urging schools to add vending machines
By MEG JONES
of the Journal Sentinel staff
Monday, October 1, 2001
In a battle for the taste buds of adolescents, milk is elbowing
its way into the crowded field of soda pop and fruit juice.
Aside from new packaging and the popular "Got Milk?" ads, the
dairy industry is trying to tempt teenagers to slurp more milk by
inducing them to plunk coins in milk vending machines in their
schools.
Several Wisconsin school districts already sell 16-ounce plastic
bottles of milk in machines that feature large pictures of the "Got
Milk?" ads that show skateboarder Tony Hawk or the Backstreet Boys
sporting ...