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Article: Peanut butter a taste some Americans never outgrow
- Article from:
- Oakland Tribune
- Article date:
- October 1, 2003
- Author:
CopyrightCopyright 2003 Oakland Tribune. Provided by ProQuest LLC. (Hide copyright information)
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WHEN Lee Zalben was a child, his mother grew tired of finding the
family peanut butter jar ravaged by the fingers of her two sons. So
she made sure there were always three jars on the shelf, marked
"Lee," "Scott" and "Mom" -- Deborah Zalben herself being no stranger
to midnight peanut-butter cravings. Then they all could plunder their
own peanut butter with spoonless abandon. Zalben never outgrew his
love of peanut butter, and in 1998 the former advertising executive
founded the Peanut Butter & Co., a Manhattan sandwich store
specializing in peanut butter with a growing retail and mail-order
business. Although it doesn't always turn into a livelihood, peanut
butter exerts a hold on children ...