Article: 'Holiday Season' taking on a life of its own

THERE has been, it seems, a subtle change in this particular time of year since a lot of us remember.

It's like the holiday season became the Holiday Season.

No longer is it something we probably noticed, but now it's a commercial, financial and social entity unto itself.

Not only that, but it's longer than it used to be. It starts earlier and extends for many until the last bowl game is played and your Christmas bills are becoming overdue.

Although this is not the thrust of this piece, because of time element, we call attention to the fact that the Historic Alameda High School Women's Alumnae will have its 16th annual luncheon at the Alameda Elks Club on Monday. This would have been ...

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