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Article: Bowling alleys rolling out options
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- March 23, 2003
- Author:
CopyrightCopyright 2003 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
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RICHMOND, Va. -- When you think of bowling today, forget Ralph
Kramden or Fred Flintstone. Think Micah Granai.
Micah celebrated her fifth birthday with a party at a BowlAmerica
center in suburban Chesterfield County.
"We bowl as a family a lot," said Micah's mother, Mandy. "She
really loves bowling."
But there were other inducements. "She got a T-shirt, two free
games, some (video) game tokens, two pieces of pizza and a drink,"
Granai said.
For years, bowling purists have bewailed bowling centers' catering
to customers more interested in pizza than the finesse required to
make a 7-10 split. But with revenues from the game continuing a
decadeslong decline, most operators are looking for ...