Article: Bowling alleys rolling out options

RICHMOND, Va. -- When you think of bowling today, forget Ralph Kramden or Fred Flintstone. Think Micah Granai.

Micah celebrated her fifth birthday with a party at a BowlAmerica center in suburban Chesterfield County.

"We bowl as a family a lot," said Micah's mother, Mandy. "She really loves bowling."

But there were other inducements. "She got a T-shirt, two free games, some (video) game tokens, two pieces of pizza and a drink," Granai said.

For years, bowling purists have bewailed bowling centers' catering to customers more interested in pizza than the finesse required to make a 7-10 split. But with revenues from the game continuing a decadeslong decline, most operators are looking for ...

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