As a college student, Josh Frey turned a profit selling ice cream in Wisconsin.

He now views that entrepreneurial experience as a prelude to bigger things. While selling frozen treats provided some extra cash during school, Frey is aiming his entrepreneurial arrow toward a larger target now with his latest venture -- Granny's Goodies, which he hopes will become the nation's largest "care" package company.

"The business is growing consistently," said Frey, 25, who owns the company with his older brother, Seth, 26. "As it continues to build, we're prepared to take on more customers. Ultimately we'd like to become synonymous with care packages." "We want people to think of Granny's ...