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Article: Ford to offer Sirius Satellite Radio in more of its vehicles
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- October 18, 2004
- Author:
CopyrightCopyright 2004 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
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DETROIT -- The Ford Motor Co. plans to announce today that it will
offer Sirius Satellite Radio in more of its cars and trucks and that
it will begin installing the satellite radio systems at its factories
for the first time.
After more than two years of taking a backseat to XM Satellite
Radio, the industry leader, Sirius appears to be gaining momentum.
Earlier this month, Howard Stern signed a five-year deal to broadcast
exclusively on Sirius starting in 2006. Sirius has also signed deals
to broadcast games of the National Football League and the National
Hockey League and to give Maxim magazine and the rapper Eminem their
own channels.
But XM still maintains its status as the industry's ...