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Article: Dunkin' Donuts evolves from no-frills to espresso and WiFi
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- February 7, 2005
- Author:
CopyrightCopyright 2005 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
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BOSTON -- With the addition of more espresso drinks to its menu,
Dunkin' Donuts might look like it's trying to be another Starbucks
Corp.
Well, it's true that Dunkin' Donuts is experimenting with WiFi
access in a few Chicago shops and considering music in more of its
stores -- two features of Starbucks outlets. But although its
espresso launch has boosted its competitive position against
Starbucks, Dunkin' Donuts says it is content to maintain its distance
from the upscale Seattle coffee giant and stick to its workaday, on-
the-go niche.
There's no broad campaign encouraging customers to linger awhile
at Dunkin' Donuts' pink and orange-themed shops -- and there are no
plans to switch from ...