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Article: Convenience stores going upscale
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- April 28, 2005
- Author:
CopyrightCopyright 2005 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
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Gas stations as gourmet destinations?
It's an unlikely culinary revolution, but Slim Jims are making way
for sushi as convenience stores transform themselves with upscale
eats and shed their image as junk-food pit stops.
It's an attempt by the industry to discourage the gas-up-and-go
mentality and bolster the bottom line with artisanal cheeses, freshly
baked breads and high-end meals that entice consumers to linger and
eat -- and to do it often.
"We're trying to make these stores destinations rather than
convenience stops," said Stuart Lowry, marketing director for The
Markets of Tiger Fuel, a Virginia convenience chain that offers fresh
seafood, a fancy deli and professional chefs.
"If you ...