|
|
Article: Ad war looms as market for sleep aids balloons
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- July 20, 2005
- Author:
CopyrightCopyright 2005 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
|
BOSTON -- Terri Bagley spent nearly two decades searching for a
way to get a good night's sleep.
She toyed with keeping her bedroom pitch black and sniffing in the
soothing smell of lavender. But neither of those tricks nor over-the-
counter and prescription medications made much of a difference.
Bagley, a 44-year-old operator of a small cleaning service in
Pelham, N.C., is typical of the millions of Americans believed to
suffer from chronic insomnia who until recently had mostly short-
term solutions available. She found help in a clinical trial for
Lunesta, one of a new generation of prescription sleep medications,
and continued taking the drug after it hit the market in April.
"If you're ...