Article: Which do people like: dark or milk chocolate?

According to the Chocolate Manufacturers Association, 65 percent of Americans prefer milk chocolate over dark. But more consumers are turning to the "dark side," especially since dark chocolate has recently been touted for its high antioxidant content.

Preference appears to be regional: more Easterners prefer dark chocolate, while those in the West prefer milk chocolate, said Paul Jensen, general manager of Mrs. Cavanaugh's.

"When we've sold to wholesale accounts back East, they prefer the dark chocolate," he said. "On our Internet site and toll-free line, we get dramatically more sales for dark chocolate in the East than in the West. We were contacted by a company in New York and a company ...

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