Article: Burger King parent company to sell shares to public for the first time

MIAMI -- Burger King's parent company said Wednesday it plans to sell shares to the public for the first time in the fast-food chain's 52-year history, as it tries to more effectively compete with McDonald's and Wendy's.

"We believe the transparency and stability in ownership offered by being a public company will benefit our employees and franchisees for years to come," Chairman and CEO Greg Brenneman said in a statement.

Because the Securities and Exchange Commission bars companies from touting their prospects before initial public offerings, Miami-based Burger King Holdings Inc. declined further comment beyond saying its IPO filing will be made in late February or early March. Owen

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!