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Article: Las Vegas 'a great sociological test lab'
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- June 25, 2006
- Author:
CopyrightCopyright 2006 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
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LAS VEGAS -- A McDonald's franchise owner experimented last year
by serving hamburgers without diced onions. Soon after, they were
back on the bun with the pickles, ketchup and mustard.
The test was not necessarily a failure. It merely reaffirmed that
southern Nevada customers wanted onions on their burgers.
Six years ago, Washington Mutual bank chose Las Vegas to test a
concept in which customers could meet tellers at pods instead of more
traditional windows. The "teller towers" are now an integral part of
the 117-year-old bank's 2,600 locations.
While Las Vegas is dynamic, diverse and different from many
places, corporate America has found the area's 1.7 million residents -