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Article: Budget bliss; Wedding dresses from Target or secondhand stores keep newlywed couples from drowning in red ink
- Article from:
- Chicago Sun-Times
- Article date:
- June 19, 2007
- Author:
CopyrightCopyright 2007 Chicago Sun-Times. (Hide copyright information)
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It's a nice day for a white wedding.
Especially when deal-savvy brides are saving buckets of green by
shopping at Target for their wedding gowns.
Call it Target, call it tar-jay, the superstore that's made its
name on cheap chic is stepping gingerly into the wedding industrial
complex's lucrative waters with wedding gowns, veils and Easter-egg-
colored pocket squares and cummerbands.
At the center of Isaac Mizrahi's latest Target brand extension
are the gowns, priced from $89.99 for a strapless sheath to $159.99
for a dress called the "classic princess."
Kathleen Murray, deputy editor of the popular www.theknot.com
wedding Web site, said with 70 percent of couples contributing to or ...