Article: Budget bliss; Wedding dresses from Target or secondhand stores keep newlywed couples from drowning in red ink

It's a nice day for a white wedding.

Especially when deal-savvy brides are saving buckets of green by shopping at Target for their wedding gowns.

Call it Target, call it tar-jay, the superstore that's made its name on cheap chic is stepping gingerly into the wedding industrial complex's lucrative waters with wedding gowns, veils and Easter-egg- colored pocket squares and cummerbands.

At the center of Isaac Mizrahi's latest Target brand extension are the gowns, priced from $89.99 for a strapless sheath to $159.99 for a dress called the "classic princess."

Kathleen Murray, deputy editor of the popular www.theknot.com

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