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Article: Brightcove enters UK online video market ; BUSINESS
- Article from:
- The Independent (London, England)
- Article date:
- July 12, 2007
- Author:
CopyrightCopyright 2007 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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Brightcove, the US internet television system provider, has
launched in the UK to take advantage of the spiralling demand for
online video in the country.
Unlike Joost and Babelgum, which aggregate online video content
under their own portals, Brightcove provides the system by which
major media companies can launch their own internet TV services. The
company is working with the music company Sony BMG, Emap's Heat
magazine and IPC Media's Nuts unit to launch internet TV under those
brands. It has also signed up Hachette Filipacchi, the women's
magazine publisher behind Elle.
The company plans to open an office in Soho and will use the UK,
where online video usage is outpacing the US, as a ...