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Article: Kohl's to sell Vera Wang collection at mild prices; The high- fashion designer's Simply Vera line of clothing and accessories will be in stores starting in September
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- August 1, 2007
- Author:
CopyrightCopyright 2007 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Kohl's Corp. will make its first appearance in Times Square in
September to mark the rollout of its new Vera Wang line, the
department store chain's biggest product launch ever.
The Times Square billboard in New York, a first for the Menomonee
Falls-based retailer, will go up Sept. 9 when the Simply Vera line
will be in Kohl's stores. Ads for Kohl's Vera Wang designs will be
in magazines and on newsstands this week.
The Wang line, an exclusive for Kohl's, offers middle America a
chance to buy clothing, lingerie and accessories from a designer who
until now dressed only those few who were willing and able to spend
thousands on a skirt. Kohl's also will sell a collection of soft
home items ...