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Article: Kohl's starts serving up Food Network wares; Advertising push begins for product line from cable cooking channel
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- September 20, 2007
- Author:
CopyrightCopyright 2007 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Kohl's is making its first advertising push for its new Food
Network housewares line this week, at the same time analysts and
fashion media are buzzing about the retailer's Vera Wang apparel and
accessories launch earlier this month.
The Food Network line, exclusive to Kohl's, is the first licensed
product from the popular cable cooking channel. The brand has a
dominant position in Kohl's housewares department and includes
cookware, textiles, gadgets and utensils.
"We feel like Food Network is an umbrella for the entire
housewares business," said Peggy Eskenasi, executive vice president,
product development.
The line debuted in stores last week and will go on sale for 30%
off starting ...