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Article: Growers push for olive oil standards Adulterated products cashing in on 'extra virgin' label
- Article from:
- Oakland Tribune
- Article date:
- September 23, 2007
- Author:
CopyrightCopyright 2007 Oakland Tribune. Provided by ProQuest LLC. (Hide copyright information)
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MARTINEZ -- Later this fall, Tom Powers will harvest his olives
and press them into his Alhambra Valley brand authentic extra virgin
olive oil with a distinctive peppery finish.
"This is really high quality stuff," says Powers, whose two
varieties of Tuscan olives grow amid the dry, rolling hills of
Contra Costa County, northeast of San Francisco.
But Powers and other California growers worry that shoppers will
never know what sets their product apart because of what they allege
to be widespread mislabeling in the olive oil industry. So they are
petitioning the federal government to adopt the same familiar terms
used by European producers: extra virgin, virgin, etc.
Oil produced in Spain, ...