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Article: ELBOW ROOM; THE ENDLESS MARKET FOR MACARONI & CHEESE
- Article from:
- The Washington Post
- Article date:
- January 24, 1996
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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Americans buy 1 million boxes of Kraft Macaroni & Cheese every
day.
See? You're not the only one. Those dry mixes of elbow
macaroni and cheese that you've been sneaking into your grocery cart
make you a player in a $500-million-a-year industry.
That's right, a half-billion-dollar market. In fact, for the
year that ended Nov. 5, 1995, it's $502.7 million, according to
Information Resources, Inc., a Chicago-based market research company
-- but what's another $2.7 million among mac & cheese fans?
And that doesn't take into account the macaroni-and-cheese
dinners that line the freezer cases, which are part of a